![]() ![]() "When I came into the company, it was already a fairly successful enterprise," Wexler once said in an interview. The independent label quickly grew in strength, releasing a steady stream of R&B hits produced or promoted by Wexler: songs by Chuck Willis, the Drifters, the Coasters. ![]() In 1953, Ahmet Ertegun, head of Atlantic Records, asked Wexler to join the company. Even the term was his: In 1949, he invented it as a reporter for Billboard magazine. He was one of the last links to the roots of the modern music business - a time when legends were being born. Jerry Wexler's personal taste predicted the path of popular music for more than 30 years. Journalist Ashley Kahn spoke with him regularly, and has this appreciation. Jerry Wexler, the former Atlantic Records co-director who produced some of the most groundbreaking rock and soul music of the 20th century, died Friday. Jerry Wexler died Friday at the age of 91.
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